Not sure about Latino-Hispanic immigration reform? Read these statistics.

The United States Hispanic population is the fastest growing group, fastest growing first-time home buyers, and fastest growing in education and income attainment, according to a National Association of Hispanic Real Estate Professionals's study.

Specifically, Hispanics formed 1 million new households 2010-2012 and comprised 51% of all new-owner buyers of homes in 2012. Fully 40% of Hispanic households earned more than $50,000 in 2012. (The median U.S. household income 2007-2011 for all American households was $52,762 annually.)

In 2009, even at the depths of the Great Recession, according to the U.S. Census Bureau, 40% of American Hispanic families and 58% All American families earned more than $50,000 annually.

Marketers are quite aware of these trends.

"As recently as 2000, fewer than half of Latinos enrolled in college within months of finishing high school. But in 2012, the figure was 69 percent, compared with 84 percent for Asians, 67 percent for whites and 63 percent for blacks." (New York Times, May 9, 2013)

By 2012, Latino high school graduates were more likely than their white peers to believe that a college education is essential to getting ahead in life, according to a Pew Research Center survey. And, Latino high school graduates are more likely to go to college than their white peers. Overall, Latinos have made bigger gains than other groups in high school completion and college attendance.

Also according to Pew Research Center studies, as of 2009, 88% of Hispanics aged 16 and older believed that a college education is necessary to get ahead in life versus 74% of all Americans aged 16 and older.

American Hispanics are an upwardly mobile ethnic group by all measures.